Mumbai — August 27
BPL’s new proposition, “Happy little things,” was inspired by a unique customer insight about how it’s the little things that make the biggest difference. And this reflects in its latest offering of innovative consumer electronics. Backed by in-depth market research and study of consumer behaviour, the range focuses on the little details in design and performance as much as it does at the overall product. Such details, the company believes, may not be noticed upfront, but are bound to make a world of difference in the end consumer’s life.
Of late, a lot of time is being spent indoors. For clean cooling throughout the day, customers can now choose from a wide range of BPL ACs with powerful 5ighttech filtration. Also on the offer are anti-bacterial & anti-dust decorative fans, if the customer prefers a soothing flow of fresh air. For those who love food, BPL’s refrigerators with Natura Fresh technology are a boon. Foods stored inside remain fresh and smell fresh too.
With a wide variety of content available across various platforms, customers are demanding TVs that are adaptable and smart. BPL’s new range of 4K Android Smart TVs come with an Edge-to-Edge display and gives the viewer a crystal-clear, bezel-free viewing experience. To help save water, BPL has a wide range of washing machines that use up to 30% less water without compromising on the wash quality.
Energy-conscious customers will be delighted with the range of Magic Sensor lights that switch on/off automatically based on human presence. Saving electricity was never this easy! And in case of a power outage, Power-Up Inverter lights are there to the rescue.
Audiophiles are in for a treat with BPL’s range of audio devices with extra-long-hours playing capacity. Apart from this, there is a wide range of small kitchen- & home-appliances, and personal care electronics to choose from.
A comprehensive campaign will be launched across social media, TV, and print to increase customer awareness about the same.
BPL’s products are available across the country through a wide network of local electronic stores, large format stores & modern retail outlets. Customers can shop for the desired product/s by visiting the nearest store and/or on the websites of leading retailers. Special finance offers are available from Bajaj, IDFC, HDFC, and Pine Labs.
BPL has a wide network of service touch-points, covering most pin-codes in India. The company also has a strong team of certified engineers to provide high-quality product support to customers.
BPL products are marketed in India exclusively by Reliance Retail. BPL is a registered trademark of BPL Limited and is used under license by Reliance Retail Limited.